Farmabase

Where
Brazil

When
2016

What
Strategy
Packaging
Web

For over 25 years, Farmabase has been driven by a commitment to science and the well-being of animals. Their dedication to crafting accessible solutions for poultry and swine health is unmatched.

In 2016, aiming to expand its reach into untapped markets, Farmabase acquired Cevasa — a competitor from Argentina. They hired Motiva® to integrate Cevasa into their portfolio without losing its established client base.

We devised a 3-step packaging strategy, smoothly transitioning Cevasa's products to bear Farmabase's identity while safeguarding client trust.

The result was a seamless merger that honored both legacies and solidified Farmabase's leadership in the market.

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