For over 25 years, Farmabase has been driven by a commitment to science and the well-being of animals. Their dedication to crafting accessible solutions for poultry and swine health is unmatched.
In 2016, aiming to expand its reach into untapped markets, Farmabase acquired Cevasa — a competitor from Argentina. They hired Motiva® to integrate Cevasa into their portfolio without losing its established client base.
We devised a 3-step packaging strategy, smoothly transitioning Cevasa's products to bear Farmabase's identity while safeguarding client trust.
The result was a seamless merger that honored both legacies and solidified Farmabase's leadership in the market.