minum
Where
Brazil
When
2022
What
Naming
Strategy
Visual Identity
minum is an innovative subscription service that provides clean energy — for individuals and businesses alike — in a personalized, efficient, and hassle-free manner.
Realizing the need for a strategic partner to introduce their service, the innovators behind it commissioned Motiva® to lead the way.
Inspired by the sound of the word minimum, we created a name that represents the simplicity and low environmental impact that comes with the service.
The visual identity further conveys this concept, employing basic geometrical shapes and a minimalist symbol to represent the effortless technological and human connection between minum and its customers.
Motiva® has provided significant support to us in rebranding our business and transition the way we present ourselves reflecting our business’s essence and services. The Motiva® team has been very dedicated and committed to deliver the highest quality.
— Mohammad El Beitam, Co-Founder of Minum
