minum is an innovative subscription service that provides clean energy — for individuals and businesses alike — in a personalized, efficient, and hassle-free manner. 

Realizing the need for a strategic partner to introduce their service, the innovators behind it commissioned Motiva® to lead the way.

Inspired by the sound of the word minimum, we created a name that represents the simplicity and low environmental impact that comes with the service.

The visual identity further conveys this concept, employing basic geometrical shapes and a minimalist symbol to represent the effortless technological and human connection between minum and its customers.