TransForce
Where
USA
Canada
When
From 2021 to 2023
What
Strategy
Visual Identity
Editorial
For over 30 years, TransForce has been at the forefront of CDL (Commercial Driver's License) driver solutions. Their expertise manifests in tech-enabled, efficient CDL driver marketing, recruitment, and staffing solutions, all driven by a network of half a million drivers.
Motiva® spearheaded an overhauling of TransForce's entire brand portfolio, bringing each of their companies into one cohesive visual ecosystem.
The revamped look & feel exhibits a blue-collar ethos and brings a straightforward, no-nonsense — yet modern — approach across the board, refreshing the relationship between TransForce and its vast network of drivers.
I’ve had the opportunity to work with Motiva® on several projects and each time I’m impressed by their delivery. Most recently, Motiva® helped us upgrade our brand, supporting a new, tech-forward vision, with a streamlined look and feel we could execute across channels and mediums. The attention to detail, ability to create a cohesive brand story that translates visually, and excellent communication are just some of the reasons that make Motiva® an excellent partner.
— Kelly McGurk, VP of Revenue Marketing at TransForce
