The Rio 2016 Olympic and Paralympic Games were a captivating sporting spectacle that unfolded against the backdrop of Brazil's vibrant culture and scenic landscapes.

Motiva®'s editorial design expertise was called upon to craft the Rio 2016 Retail Visual Identity Guide, a manual detailing every rule and standardization for setting up the official stores of the event. We embraced the challenge, transforming this highly technical and dense document into a streamlined guide, ensuring that every licensed retailer could easily adhere to its rules.

This project earned a gold medal and filled us with pride for being part of this historic moment for all Brazilians.