About
Where
Brazil
When
2024
What
Strategy
Visual Identity
About is a content production company that leverages technology to deliver unique experiences and high-quality entertainment. Whether through virtual exploration of environments, precise guidance for carnival parades, or exclusive coverage of sports events, About transforms every moment into a memorable experience.
With a constantly expanding range of services, About invited Motiva® to organize its portfolio of brands and develop an ecosystem to streamline management and attract new clients.
By reinterpreting the previous concept, where a rabbit — an animal with a 360º panoramic view — symbolized the company's main service (virtual environment mapping), we created a vibrant and irreverent visual identity. This new identity reflects About's carioca DNA, while still keeping technology as its main pillar.
Two years ago, I already wanted to work with Motiva®, but it wasn't our moment yet. In 2024, we finally got the opportunity and we didn't let it pass! We expected a great delivery, but the result exceeded all expectations. From the first contact to the presentation and the follow-up to ensure we used everything correctly, the experience was impeccable. Even our brand name underwent a subtle change thanks to them, which wasn't even in the project scope. I hope our business thrives so we can have the chance to work with the talent of Motiva® again.
— Aran Rotbande, CMO and Founder
