Cardea

Where
Canada

When
2024

What
Strategy
Visual Identity

Cardea is a pioneering global electronic marketplace designed for the cannabis industry, leveraging the innovative power of distributed ledger technology.


Motiva® was tasked with developing a visual identity that captures the brand’s mission to transform the cannabis market through seamless, secure, and transparent trade.


Inspired by the Roman goddess of thresholds, Cardea’s identity emphasizes a human-centric approach. The design features soft curves for approachability while the symbol represents an alternative pathway to conventional medicine and invites exploration of new opportunities.

The brand's tagline — Doorway to Better Paths — underscores Cardea's commitment to enhancing people's quality of life and promoting positive outcomes in the cannabis industry.

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TransForce